We at United Industries, Inc. (“United Industries”, “we” or “us”) understand that making purchases online involves a great deal of trust on your part. We take that trust seriously, and, as a result, we seek to ensure the security and confidentiality of your personal information online. This privacy policy is an effort to answer your privacy-related questions. If you have questions that are not addressed herein, please submit them to us by sending an email to esales@swimtime.com.

The purpose of this privacy policy (the "Policy") is to help you understand what kinds of personally identifiable information we may gather about you when you visit the Swimtime Web site located at www.swimtime.com, and how we may use that information, whether we will disclose it. We note that this Policy sets forth our online information collection and use policies under U.S. law. The Site is intended for use by residents of the U.S. who are over the age of 18. We do not knowingly collect personally identifiable information from children (that is, minors younger than thirteen years of age).

If you do not agree to the terms of this Policy, you should not use the Site. We reserve the right to update or modify this Policy from time to time, and such changes to the Policy will be effective immediately; therefore please bookmark this page and review it periodically to assure familiarity with the most current version of the Policy. You can tell if the Policy has been updated since you last reviewed it by checking the "Last Revised" date at the beginning of the Policy.

This Policy is the sole authorized statement of United Industries's practices with respect to the online collection of personally identifiable information and the usage of such information. Any summaries of this Policy generated by third party software or otherwise (for example, in connection with the "Platform for Privacy Preferences" or "P3P") shall have no legal effect, are in no way binding upon United Industries, shall not be relied upon in substitute for this Policy, and neither supersede nor modify this Policy.

To assist you with your review of our Policy, we have provided answers to questions that you may find important:

What Personal Information We Collect
How We Use the Personal Information We Collect
Cookies
How We Protect Your Personal Information

What Personal Information We Collect
United Industries collects personally identifiable information that you specifically and voluntarily provide on the Site or by email to United Industries. Personally identifiable information (“PII”) is information that identifies you as a specific individual, for example, your name, company name, account number, physical or email address, and phone number plus other information that personally identifies you including your industry, the number of employees at your company, and purchase history. The Site includes both public areas, open to all visitors, and private areas that are open only to those visitors who choose to register. United Industries collects PII from you when you:

Make a purchase
Create an account
Contact a phone sales representative
Request a catalog
Register at our website

How We Use the Personal Information We Collect
We use the PII that you provide to us in order to 1) fulfill requests for products, services and/or information, 2) provide customer service, 3) offer new products or services, 4) measure and improve the effectiveness of our Site and our marketing endeavors, 5) tailor our online offerings to your preferences, 6) administer promotions or surveys, and 7) achieve other business purposes as permitted under applicable law.

When you make a purchase on our Site we collect credit card information including card number, card type, cardholder name and billing address, and expiration date, in order to bill you for purchases made through United Industries. Please review our "Doing Business with Swimtime" for additional information.

United Industries may disclose PII to consultants, professional advisors and contractors who perform services on our behalf, but only to the extent necessary for them to perform such services. At times, United Industries may seek to validate the PII we have collected via an audit by a third party designed to determine the accuracy of and/or to update the information collected. We may also combine data that we collect online with data collected offline (such as through purchases made through one of our catalogs), or with data provided by other parties. United Industries does not sell or share your PII to any thrid party for marketing purposes.

United Industries reserves the right to release PII concerning any visitor when that visitor is believed byUnited Industries to be in violation of any published guidelines for the use of the Site, or participates (or is suspected of participating) in any illegal or potentially illegal activity. United Industries also reserves the right to disclose PII to comply with applicable law, in response to civil subpoenas or discovery requests, or when we believe in good faith that disclosure is required to protect the rights, property, safety or security of United Industries, our visitors or the public, or to respond to an emergency.

Cookies
Upon visiting our Site we will assign you a unique ID in the form of a "cookie". A cookie is a piece of information that our server places on your computer’s hard drive, which United Industries may associate with your PII when you log on to the site. Cookies are used for such purposes as facilitating and personalizing your shopping and ordering experience, keeping track of your shopping basket during your visit, helping diagnose problems with our server, and administering our Site. We may use the information collected through cookies for marketing purposes to inform you of special offers, better understand your needs or answer your questions. NOTE: You can control how and whether cookies will be accepted by your web browser, and you may remove them from your computer at any time at your discretion.

How We Protect Your Personal Information
To help ensure the confidentiality of your PII, United Industries seeks to use security technology and procedures, which are reviewed periodically. We use encryption technology and Secure Socket Layers (“SSL”) in all areas where your personal and account information is required. This means that the personal information you submit to us via our Site is encrypted by your computer, and then decrypted again on our side, discouraging others from accessing your private information during transmission. If your browser does not support SSL, or if you are unable to establish a secure connection due to a company firewall, please call us at (800) 835-3272 to place your order by phone.

In addition, your personal, account information, and transaction history are kept behind our firewall.